With Real-Time Analytics, Alexa Will Soon Know You Better

Use of analytics means your digital assistant will know a lot more about you. Expect marketers to use them to develop closer relationships with consumers. In India, where Amazon’s Alexa assistant is beginning to take off, there was a time when the system’s language processing technology sometimes mistook the Hindi word achcha for “Alexa”—and offered…

My car realized I’d moved, but Amazon didn’t

I recently moved into a new home and in a two-month stretch spent a significant amount of money on Amazon.com buying numerous furnishings, decorator items and appliances. It struck me that despite being a loyal customer and Prime member, Amazon never figured out I was moving nor suggested any items or services I might consider…

Owning the Customer Journey

In the last five years, it has become abundantly clear that the question of digital transformation is not one of if we should prepare for its affects, but instead how should we prepare? And more importantly, how do we anticipate the continued disruptions caused by digital technologies? Progressive industries like Retail and Media & Entertainment…